Exclusively on Public Television in 2010
Scenes from the film
Click on an image below to watch video
Coca-Cola, Southwest Airlines, and Apple faced serious challenges in the 1970's and 1980's. Three Big Ideas shows how these companies went from troubled times to years of unparalleld success.
Watch part of "The New Coke Crisis"
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Beginning with In Search of Excellence in 1982, management thought in America began to change radically. People, Customers, and Innovation were established as business bywords for the next two decades.
Watch the lesson Stew Leonard learned from an irate customer
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The 7 Habits of Highly Effective People was the "go to" book of the 1990's. Millions of copies of Stephen Covey's insights sold. His template of 7 keys to personal effectiveness, based on years of research, highlights The Character Ethic.
Watch "Independence" and "Interdependence"
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Good to Great, released by Jim Collins in 2001, became an instant best-seller. The Collins framework -- Disciplined People, Disciplined Thought, and Disciplined Action -- explains the characteristics of organizations known for sustained high achievement.
Watch "The Stockdale Paradox"
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The Next Big Idea is establishing sustainability as an essential part of competitive strategy. Featured stories are GE's ecomagination platform and how Tennant Company from Minneapolis innovated chemical-free floor cleaning machines.
Watch part of Tennant's "beat-the-recession" story
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Three Big Ideas is made up of producer Sam Tyler's classic footage and some newly produced segments. The most compelling archival material features Steve Jobs in his late 20's talking about vision and company-building.
Watch this classic scene from 1986 when Steve Jobs was creating NeXT Computer
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